What You Need to Know About E-commerce Visuals
E-commerce visuals are a powerful tool that your brand can use to get one step ahead of the competition. But what are E-commerce visuals?
What are E-commerce Visuals?
“E-commerce Visuals” is a generic term that inculcates a variety of tools including visual images of your product, repurposed photos from social media, and clickable images. E-commerce visuals are the entire shebang that your brand needs to get its social media marketing rolling. But it’s more than just plastering a bunch of images on your website.
Oh, yes. These visuals are anything but ordinary. The entire idea is taking your visuals to the next level to deliver content that is both unexpected and compatible with your website.
So how can you exploit them to their full potential? Here are 7 ways that you can take your e-commerce visuals to the next level.
1. Let the Professionals Do their Work
It’s obvious that e-commerce visuals are an advanced tool that needs to be mastered before it is published to the world. Your image designs, quality, and creativity must be left in the hands of a professional team of graphic designers and visual content creators. Your team of professionals will be your own personal Avengers squad. Trust the process and give your team the space to do what they do best.
2. Have a Plan
E-commerce visuals are all part of the marketing game. They’re a way for you to connect with your customers online effectively.
There are upsides and downsides to that. The major upside or downside, depending on your strategy, is that it’s the ONLY way for you to communicate with your customer base if you don’t have a physical store.
That’s why you need to be careful about the visuals you’re using. It’s always good to have a uniform plan as to how your visuals will be executed and who your audience will be. After all, you can’t go skydiving without a guide.
3. Use Infographics
Infographics are an excellent e-commerce visual tool for you to convey important information about your product to the customer.
Usually, the less your customer knows about your brand, the least likely they are to purchase from you. Moreover, if you’re looking to expand your following on social media, it is vital that you’re giving your followers some valuable insight on your page.
If you’re just going to post a bunch of empty images with exciting captions, don’t expect that to deliver many clicks. Add value to your social media marketing and spread awareness about your brand using infographics.
4. Make Your Videos in 3D
This next step is a gamechanger.
It applies the same logic as the previous step: creating awareness about your product.
If your brand is selling products online, product images must be there by default. However, product images don’t always show you how the product will look in real life. When your customer sees a 3D rendering of your product, they’re more likely to make the purchase. Plus, 3D visuals are so cool and futuristic, they will never go unnoticed!
5. Instagram’s Shoppable Images
Who would have thought that making a purchase was only a click away? Instagram beat us to it!
Shoppable images are those images that you click on to purchase them. Clicking on the image will take you straight to checkout, making the whole process of browsing an entire website much easier. With shoppable images, you can tag products thereby enabling users to buy what’s on display.
If your brand hasn’t exploited this feature on Instagram yet, now’s the time to jump on the bandwagon!
6. Virtual Reality
I’m sure you’ve played one of those VR games that places you in a post-apocalyptic town to fight off a bunch of zombies. If you can use virtual reality for that kind of gaming then you can definitely use it for marketing! Imagine having a try-on feature that allows your customers to see what a product would look like in their hands or their homes using the virtual reality tool.
Not only would you be widening your customer base exponentially, you would also be knocking any competition out of the park!
7. Make it Personal
Using personalized images can do wonders for your brand reach.
Visuals like these use features like facial recognition in order to make recommendations about products. While it may sound like a mere extension of a try-on feature, it is much more than that. This is an unprecedented form of online interaction with your customer. They get to test out your product as they would in a regular store but from the comfort of their homes. The future of shopping is knocking on your door and all you have to do is get on board!