How to Improve your Listing on Amazon to Get more Sales
Amazon has become the most crowded platform for shopping both overseas and locally. There are almost 2000 merchants on Amazon who are as enthusiastic as you can be. So how do you suppose to make sales on such a competitive platform?
The answer lies in improving your product listings. If you want to grab the buyers attention, you need to enhance your product listings visibility. When you search for a product, there are many options to choose from; for example, If you type handsfree in the search bar. Amazon will give you a gazillion options to choose from, and you certainly won’t move past the first three pages. So to amp up your sales, you need to make it to those first three pages.
Now you might be wondering what is meant by the visibility of your product listings?
The visibility is all about promotion.
The promotion of a product on your online stores requires only awareness through ads and backlinking to bring people to your site. However, Amazon is a little more complicated as it needs both external and internal promotion.
External promotion can be done through backlinking, SEO and social media. In contrast, internal promotion is done through Amazon itself. Here we will talk about eight strategies that can help you rank the highest on Amazon listings.
Amazon uses the product listing content to assign you a search rank depending upon how often a customer searches the product. So your product listing content plays a significant role to amplify your sales and give you head-on in the market.
Your product listing content should not only provide reliable information to the customer. It should also incorporate the right Amazon SEO strategy.
The focus should be on the keywords that are searched the most. You and your team should generate keywords that have garnered more profits in recent sales. Your marketing strategy should be centered around these keywords, and you will be able to see a change in sales in no time.
#2- Buy sponsored Ads
Even with such an intricate marketing plan and SEO optimization, there is still no guarantee that your products will rank higher in the Amazon listings.
To increase listings’ visibility, sellers can pay the marketplace, i.e. Amazon, in this case, to sponsor their products. You only have to pay when shoppers click on the ad, so it is not an investment without profit.
#3- Social Media Presence
Another way to promote your products listing is by sharing them on social media. Everyone, from children to adults, uses social media for 4 to 5 hours on average every day. So sharing your listing from your business accounts in a way that attracts people to view them can be the most lucrative strategy.
You can share your listings in subtle ways instead of being too direct. Either in the form of a promo code or a sales pitch. You can also provide a link to your listings in content or through a giveaway that requires people to view the listings.
#4- Analyze the Competition
For your products to rank better, you need to examine how your competitors are doing closely. If your competitors are selling more products, they are bound to rank higher on the listings.
Analyze and make amends. If you are lagging, you should observe your prices, maybe they are too high, or the deals you provide are too plain to attract the buyer. You need to keep a check on the sales and be flexible to change if you want to outshine your competitors.
#5- It’s all about the Images
A picture is worth a thousand words, and it is beyond correct in the case of your listings. Images matter a lot; suppose the photos you have used for your listings are not appealing enough, and you already can’t use stock photos for your products, then maybe that might be one of the reasons for lagging in sales.
The more attractive you make your product look, the easier it is to Attract the buyer. When a buyer is browsing through the products, after the price range, the image is the most influential factor for anyone to click on your product. You should make sure that you have the right blend of product images and lifestyle images.
Also, the new feature, which is Amazon search by images, can play a significant role to increase the visibility of your listing. Share beautiful photos of your product on social media like Pinterest so that anyone can search for your product. Creativesware can be your guide to the kind of images you need for your Amazon listings.
#6- You Need the Influencers
Reach out to the influencer fraternity that has a solid following to back your products. Make a list of all the people that you need to contact. If you have already established a good name, maybe the influencers can review and promote your product in exchange for free packages; however, if you’re new to the market, you can get a paid review. When a well-known influencer stands by your product, people will automatically check out your product.
#7- Product and Seller Ratings
Your listing’s visibility is also dependent on customer feedback and your competence as a service provider. Monitoring your product and seller ratings and making changes in your business plan if you’re behind your competition can become the most profitable strategy. There are four outlines to maintain your product ratings and seller ratings
- Your customer service needs to be extraordinary
- Provide original details of your products, and do not sugar coat things
- If there is any negative feedback, make amends to fix the problem
- Constantly monitor your ratings
#9- Sales and Deals
One extraordinary way to become visible to the lot is by providing lightning deals. Amazon has a Today’s deals section where you can launch time-based deals with marked down prices to attract customers, improving your listings.
Following these nine strategies can help you maintain a good rank in your Amazon listings and help your business flourish.