How to Establish a Brand Identity in 8 Steps
If your brand is in its early stages, now is the time when you start thinking about how to establish a brand identity. There are several processes that your brand must go through before settling on a vision that is unique, personal, and engaging. Before walking you through every step in the process to attaining a brand identity with character, we must clear up some misconceptions.
Your brand identity is not synonymous to your logo. Sure, an eye-catching logo helps in making your brand memorable in the minds of your target audience. However, it won’t do much beyond that. Most companies overestimate the power of a good logo. But if you’re smart, you’ll know that to create an effective brand identity, you need much more than just a good-looking logo.
Here are 8 surefire ways you can establish your brand identity:
The key to ingenious design is experimentation. Explore beyond what has already been done and find a fit for your niche. Brainstorming your visuals is a good way to go about this. Create a series of templates, dummy website designs, and logos. Choose what suits you best from the design bank you have created.
This might take a while but it’s worth it. Even if you don’t end up using every single one of your designs from your bank, you can always recycle them later on.
Every brand has their own specific purpose for which they were created. Your target audience always wants to see that purpose. Tell your story boldly starting from the very top. Audiences love to hear about humble beginnings and the growth of the brand.
If your backstory has the ability to inspire, use it to your advantage.
This allows you to streamline your future in a more organized manner. This brings us too…
Your branding strategy must be all-encompassing. An effective way to make your strategy comprehensive would be to include your entire business model. Figure out your budget for branding and stick to it. Once you do this, you will gain a ballpark idea of the resources you are able to dedicate to branding. Within that budget, determine your priority strategies. These usually include logo design, website development, content marketing, and progress tracking. These are all part of the toolkit of establishing and sustaining your brand identity.
Face is everything. Your visuals communicate a lot about who you are and what your brand stands for. We’re here to give you a brand style guide that will clue you in on the kind of design that attracts audiences. Intuitive design features exciting favicons, a responsive website with a user friendly interface, and high resolution creatives. You will find that most successful brands tick all these boxes. You can too!
Be bold. And not just about design but about your entire brand. Don’t be afraid to be different. If you have a message that you want to put out there, do it. If you’re the first of your kind, market that to your audiences. Make it part of your identity.
One way to make your brand identity stand out from the crowd is building diversity. Inclusivity allows you to incorporate a range of talents and ideas that you otherwise would not have. Nowadays, target audiences are searching for brands that champion diversity and not just in design but in companies themselves.
By doing this, not only will you be expanding your reach but you will also be adding value to your brand.
Once you’ve got an idea about the direction you want your brand to go in, you must be consistent about it. Often, unsuccessful brands don’t follow a cohesive strategy for design and branding. This does not sit well with target audiences who have certain expectations from the brand.
Your visuals must be a unified experience. Complementary designs will also make it easier for audiences to identify your brand as unique.
If you’re delivering a particular style, not only will it be associated with your brand, it will also be etched in the minds of your audience. That is exactly what we’re going for!
Be Mindful of Your Audience
This step is probably the most important of all. Your audience brings you your business so it’s only fair that their needs are placed at the centre. Focus on what your audience wants to see and take feedback very seriously. Implement suggestions and comments on your branding strategy to the best of your ability.
This shows your audience that you care. By doing this, you will also expand your reach and build a relationship of trust with your following.
So there you have it! 8 simple steps to make your brand’s unique identity. Implementing these strategies are sure to bring you results so don’t hesitate to go all out!