Amazon | 10 Tips for Creating Eye-Catching Lifestyle Images
Are you new to the e-commerce business? Or are you looking for a way to double your profits? The only thing standing in your way are those dull images you put up. There is no doubt that a good quality image plays a prominent role in the e-commerce world. This article will talk about the most crucial ingredient to be on the top of Amazon listings. That is a quality image!
You might have heard the saying that a picture is a poem without words- Truly, a picture can say it all. No matter how deep the message, an image conveys it so much more than words. The 21st-century generation is a tiny bit lazy; reading through those lengthy descriptions can seem like a tiresome task. So if you are planning to sell a product, no one will read that hefty description if your image is not alluring enough. As far as product photography or lifestyle photography is concerned, catching your customer’s attention and attracting them to make the purchase is all we need.
Lifestyle images differ from product photography considerably as they not only endorse the product; they endorse the effect. They show how people in their daily lives can use the product.
A vigorous lifestyle image can catch your customer’s attention and trigger their sentiments. Product images can never become an emotional trigger. When a person decides to buy something, they are using their head. They have profit and loss in their mind. However, the final purchase always depends on what hit that nerve. Something that you can relate to emotionally. Something so captivating and relatable that it urges you to hit BUY Asap!
For instance, your product is a feeding bowl for a pet cat. One brand has a simple photo of the bowl against a plain background. Sounds good enough. However, what if the other brand has a picture showing the cat feeding from the bowl or the owner sitting beside the cat as it feeds. Which brand are you more likely to select? The answer is clear as day.
What tips and tricks do you need to get the Best Lifestyle images?
Creating an authentic lifestyle image isn’t about fancy equipment and high-fi softwares. It is about getting inside your customers’ heads and understanding their mindset. What excites them? What makes them happy? There are a few tricks down our sleeves which you can adopt to spice up your image game.
Tip # 1 Understand your Product
The first trick to understand lifestyle product photography is your product. Everything depends on your product. Where will it be used? Who will use it?
You need to understand the target audience and what attracts them.
You also need to pay attention to anything else that suits your product. Is there another product you can endorse with it? Is there a particular time and location that can enhance your product’s image profile?
The first and foremost tip is to jot down everything you need to go with your product: the setting, the timing, the theme. For example, your product is mango jam; you want to have an image at day, with mangoes or a little boy holding a mango and jam. It’s all about your perspective.
Tip # 2 The Backdrop
One thing you cannot ignore is your backdrop. A simple white or black background is what most people prefer. However, a lifestyle image looks better with a backdrop with some color. You can use a newspaper to give it a vintage look or colored paper to spice it up. Also, keep the background uncluttered and clean.
Your focus should be entirely on the product. Yet everything around it should play a supporting role in enhancing your product.
Tip#3 Set the Scene
The environment that you create is exactly the environment your customer will see. So setting the scene is very important. Everything in the photo should be vigilantly arranged and decided. Your homework should be about styling the scene. So your viewer could understand the story you are trying to tell.
Tip #/4 Correct your Light Game
Yes sir! No picture can ever look good without correct lighting. Put Angelina Jolie in a frame, and without proper lighting, even she can end up looking ugly.
Take your pictures in a place with good lighting. Natural window light is the best light source you can have, and it works for multiple products. You can also go for artificial lighting, but the angles become more critical and challenging. You can also use reflectors to enhance the effect.
Tip # 5 Some Texture can Help
Add some texture to your photos. Who likes that plain and boring images with nothing to spice it up. Instead of shooting against a plain background, experiment with a marble tile or any other setting to enhance the image.
You can add texture to your images without making them too fancy. For instance, photograph your product against a vintage wall or a wooden door. Anything that is super simple but adds a little something to the picture.
Tip # 6 Props are your Best Friends
Add some props to your image. This slight addition can spruce up the entire picture. Add a wooden box or a candle or something that can magnify your product’s outlook.
For example, If your product is a Cup pairing it with a hardback copy of the nineties classic can give you that warm fuzzy feeling. Adding a fireplace to the background can remind you of those evenings by the fire, your coffee, and your evening read. That makes you emotional. doesn’t it? Props come in all shapes and sizes. It’s the choice that matters.
Protip: Be sure not to use anything that can endorse any other brand.
Tip#7 Color Speaks Volumes
If the color didn’t matter, I guess we would have stuck with the black and white TV forever. You can ask the value of color from a color-blind person.
Adding color to your image can be the most attractive ordeal there can be. Add a pop of red or royal blue to your setting to make it easy on the eyes. However, don’t stuff in too much color, making your picture a rainbow. Stay close to the theme; just add a pop of color. If your product is mango jam, you can add a blue or red plate or coaster to revamp it.
Tip#8 Your Location Matters
I am sure you pay heed to the location when you want to take a plain selfie. So how can you ignore where you take your product lifestyle images. The intended site for your product is what makes your product unique and stand out.
So search for a spot indoors or something outdoors that can give your product the best finish. You can also try the location most suitable for your product or its place of origin. Choose a place that synchronizes with your product. Like a cattle farm can be the best place for a photoshoot of a milk brand. People can relate more to the origin and the reality of the product you’re selling.
Tip#9 You need Models
It’s not only the props that add depth to a product image. It’s also the person using it. A simple photo with color and props can be eye-catching, but what if there is a human figure displaying the exact emotions you can relate to. Nothing can be more attractive than that.
I know hiring models can be costly in today’s era. However, you can become a model yourself. People love originality, and that’s what your aim should be. You can also ask influencers and bloggers to take pictures in return for free products. However, human emotion can be triggered by none other than the human.
Tip # 10 Add Some Words
Add overlays on your images as people are more likely to read the text over the picture than in the boring descriptions.
Convey your most important message in words and put it on your picture in the shortest and sweetest form. It can be a tagline or something sentimental. There is a definite chance that people will read anything you put on a picture.
All these tips are just a sneak peek of what you need to do to create the best lifestyle images. You can go through the cumbersome process of creating lifestyle images, or we can do it for you. The team at Creativesware is both professional and talented. We can transform your ideas into real-life product lifestyle images in no time. We can work together as a team, and with consistency and hard work, we can help you make a place on Amazon listings and garner profits that are deserving of a profitable business.