12 Creative Advertising Ideas that Work
Advertising is the art of bringing business to your brand. Who brings the business? It’s the people who are intrigued by your brand.
Your target audience means everything for business. It all comes down to your customers’ needs and how you can tailor your brand to them. Creativesware has got the perfect guide to building effective advertising campaigns for your customer base.
12 Creative Advertising Ideas for Your Business
1. Pop Culture Reference!
There’s nothing fresher than a brand that is in touch with the current buzz. Pop culture isn’t just a bunch of films, or Netflix shows that everyone is watching. It is the bedrock of consumerism, a place where customers get their cues about what’s hot and what’s not. So, if you want to be a popular brand with a large customer base, you need to get with the times. Show how informed you are by referencing pop culture in your advertisement campaigns.
2. Get Blogging
Blogs are often underestimated in their ability to garner reach. Not only is blogging an effective way to improve your website’s rankings on search engines, but it’s also a great way for your target audience to get to know your brand. This is where you can work your powers of persuasion and tap into what your customers really want.
3. Get on the Hashtag #Bandwagon
If you’re stumped for creative ideas, one great way to keep your brand relevant is by utilizing trending hashtags. Hashtags boost your post organically and allow you to appear in touch with social media trends. Whether you include them in your captions or make separate campaigns around them, a weekly insight on trending topics could really work in your favor.
4. Mini-Videos and Posters
While keeping your written content alive is essential, you also need to consider other types of content. Nowadays, everyone is busy, and even a few minutes can be too much time to spare on blogs. Visual content, including videos, photos, and motion graphics, is your way around conundrum. Invest time in designing good-looking visual content for increased viewership.
5. Urban Marketing
This is by far the coolest type of advertising that exists! Urban marketing requires you to step out into the streets to put up posters, graffiti, or murals in your area. This is an effective way of advertising because it is unique and fits perfectly into the city landscape.
6. Reddit is Your Friend
Reddit has been a trendy social media app for a few years now, and you don’t want to miss out on it. Nowadays, there is a subreddit for everything under the sun, making it incredibly easy to promote your brand. Create your own subreddit on the app, and host conversations, polls, and reviews about your brand and products!
7. Host Twitter Chats
Twitter chats are an excellent way for you to engage with your customers online. Not only is it a casual platform that allows you to reach more users, it is also a way for you to sound less salesy. You can promote your brand without sounding like you are actively promoting it.
8. Social Media Sharing
How do people express what they like? They post about it on social media. It is crucial for you to design your content in a way that it can be shareable on social media. Any infographics or content that you have on your website or social media pages must be able to be shared immediately.
This is an age-old advertising strategy that involves joining forces with other brands. When you get more brands to collaborate with you, you get to take advantage of their followers and viewership and vice versa. Moreover, it makes your brand appear more credible in the eyes of your target audience.
10. Influencer Marketing
This type of marketing is on the rise and it works! Influencers are people who have a large social media following. Brands often team up with influencers to promote them on platforms like Instagram, Twitter, and Facebook. Moreover, most brands have brand ambassadors that can represent them on social media and vouch for their products.
Memes are an effective way to divvy up your content, giving your viewers a break from excessive content. Moreover, memes done right can be funny and relatable. This makes your customers eager to follow your pages, increasing your likes and shares. It is also an effective way to promote your brand without putting out a formal ad.
12. Snapchat Filters
This one has to be the easiest one yet! Getting a snapchat filter to allow people to take selfies with your brand is the coolest way to have your marketing done for you! All you have to do is design a killer filter, sit back, and watch your customers take selfies!
These were Creativesware’s creative advertising ideas that will help you get your brand on track in no time! To avail our services for marketing strategies for your brand, feel free to reach out to us!